The core of our program is inspired by Blue Ocean Leadership, which we seamlessly integrate with other world-class coaching and leadership frameworks.

Blue Ocean Leadership is a published, internationally recognized and innovative approach to leadership developed by INSEAD professors W. Chan Kim and Renee Mauborgne. It differentiates from conventional leadership in 3 key ways:

Focus

We focus on the specific Acts & Activities managers should undertake to be motivating and results-oriented leaders

Link

We link our training to the business environment and marketplace in which managers must perform.

All levels

We focus on building leaders across all levels of the organization, not just the traditional “C-level” leaders.

Other methodologies we use: Co-Active Coaching.

CTI is an industry leader

CTI founders were among the initial pioneers of the coaching profession. Over the last 20 years, CTI has trained over 35,000 Co-Active coaches worldwide and today trains more new coaches each year than any other training program. CTI wrote Co-Active Coaching, the most popular book on coaching (often used by other coach training programs too), now in its third edition. With 100,000 copies sold, it’s been published in more than ten languages worldwide. Seven Habits author Stephen Covey called it “the bible of coaching”.

The Co-Active Coaching method

The Co-Active Model is a tried-and-true approach that provides a powerful process for engaging with others and is supported by current scientific research. The program is built on the cornerstone that we are all naturally creative, resourceful and whole and that we all possess the capacity for knowing what is best for ourselves.

The Institute of Coaching, a Harvard Medical School affiliate, has linked the four cornerstones of the Co-Active Model to evidence-based scientific research.